Listen to Susan Molor - How To Get a Job The Insider Way

As discussed previously https://resumebros.com/cover-letter/, an Insider is someone with whom a company has a positive relationship.
You don't have to be an employee with the company to be an Insider, but you do need to be someone they know, like and trust. Or, more specifically, someone that a key individual within the company knows, likes and trusts. So how do you do that when, you don't already have a relationship with the company?